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Geographic Market Profile and Analysis
- Profiling the current market on the basis of geography, patient
demographics, prescriber characteristics, care-setting, and distribution
channels
- Understanding key drivers of medication choice, influences on
pharmaceutical utilization, and the impact of regulatory and healthcare
system factors
- Investigating current and future competitive threats, competitor
strategy, and positioning
- Evaluating unmet needs and opportunities
Market Growth Strategy
- Understanding dimensions of market growth from a product/portfolio
perspective
- Developing market entry strategies for emerging growth areas
- Capitalizing on opportunities created by innovative tools and
technologies
- Formulating strategies for market expansion and penetration
- Exploring novel market partnerships
New Market Development
- Defining new markets based on niche segments
- Evaluating potential new markets created by patent expirations
- Developing strategies to expand the diagnosed population
- Evaluating market potential for future indications and dosage
forms
- Analyzing the impact of evolving care protocols on current/future
markets
Alliances and Partnerships
- Defining the client's vision and goals for collaboration
- Assessing various options for partnerships and alliances
- Understanding the critical factors for successful partnerships
- Evaluating strategic alliances and partnerships to establish
and strengthen market leadership
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